
Case Study
Rocky Mountain Plumbing Services
Client Overview
Business Name: Rocky Mountain Plumbing Services
Industry: Plumbing
Location: El Paso County, Colorado
Services Provided by Lunar Rising:
-
Branding
-
Web Design & Development
-
Ongoing Monthly SEO (Tier 1 Package)
Project Goals
Rocky Mountain Plumbing Services came to Lunar Rising seeking a complete brand transformation and a highly functional website that could serve as a powerful lead-generation tool. Their objectives included:
-
Creating a professional brand identity that aligned with their values of service excellence, trust, and community.
-
Designing and launching a user-friendly, fully integrated website with online booking capabilities connected to their scheduling platform.
-
Increasing organic website traffic through targeted keyword strategies.
-
Generating consistent leads via improved visibility on Google Search and Google Business Profile.
-
Establishing an SEO foundation to help them rank on the first page for key plumbing-related searches in their service area.
Work Done
Lunar Rising executed a comprehensive plan combining brand design, website development, and ongoing SEO efforts.
Branding & Web Design:
-
Developed a modern, trustworthy visual identity.
-
Designed a responsive website optimized for conversions, with direct scheduling integration.
Monthly SEO – Tier 1 Package:
-
Content Creation: 2 keyword-optimized blog posts per month (500–700 words each).
-
Keyword Tracking: Monthly reports on rankings and progress.
-
Pinterest Backlink Strategy: 2–3 optimized pins per month to boost backlink profile.
-
Google Business Optimization: Monthly updates to hours, services, and business info, with keyword enhancements for local search.
-
Basic Site Maintenance: Plugin updates, performance checks, uptime monitoring.
-
New in 2025: Website security management and monthly analytics review with strategy adjustments.






Project Results
(Jan 15, 2025 – Aug 8, 2025)
1. Organic Traffic Growth
-
Clicks: 196 (↑ 28%)
-
Impressions: 33.9K (↑ 56%)
-
Top-Performing Pages:
-
Homepage: 187 clicks (↑ 48%)
-
About Us: ↑ 200%
-
Contact Page: ↑ 100%
-
Products/Services: ↑ 100%
-
2. Keyword Performance
-
“Rocky Mountain Plumbing” – 50 clicks (↑ 28%)
-
“Rocky Mountain Plumbing Services” – 25 clicks (↑ 108%)
-
“Plumbers near me” – ↑ 300%
3. Google Business Profile Performance
-
Total Interactions: 323
-
Calls: 128 (steady growth from May–July before seasonal drop in Aug)
-
Website Clicks: 195 (consistent increase until July)
4. Website Engagement (August MTD)
-
Site Sessions: 53 (↑ 20%)
-
Unique Visitors: 42 (↑ 14%)
-
Clicks to Contact: ↑ 50%
-
Page Views: ↑ 35%
5. Lead Growth & Business Impact
-
The combination of website optimization, SEO, and local search improvements directly contributed to consistent inbound leads.
-
Within 6 months, the company expanded by hiring 4 additional plumbers and 2 administrative staff to meet demand.
Timeline
-
Website Launch: January 15, 2025
-
Ongoing SEO & Maintenance: February 2025 – Present
Client Testimonial
"We have been getting consistent leads from the website and been able to scale and grow our business within the last 6 months alone so much we have hired 4 new plumbers and 2 office admin to assist in all the work. We paired our website and SEO with a few advertising options that has shown efficient growth and support of our business goals."