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Plant

Case Study

Rocky Mountain Plumbing Services

Client Overview

Business Name: Rocky Mountain Plumbing Services
Industry: Plumbing
Location: El Paso County, Colorado
Services Provided by Lunar Rising:

  • Branding

  • Web Design & Development

  • Ongoing Monthly SEO (Tier 1 Package)

Project Goals

Rocky Mountain Plumbing Services came to Lunar Rising seeking a complete brand transformation and a highly functional website that could serve as a powerful lead-generation tool. Their objectives included:

  1. Creating a professional brand identity that aligned with their values of service excellence, trust, and community.

  2. Designing and launching a user-friendly, fully integrated website with online booking capabilities connected to their scheduling platform.

  3. Increasing organic website traffic through targeted keyword strategies.

  4. Generating consistent leads via improved visibility on Google Search and Google Business Profile.

  5. Establishing an SEO foundation to help them rank on the first page for key plumbing-related searches in their service area.

Work Done

Lunar Rising executed a comprehensive plan combining brand design, website development, and ongoing SEO efforts.

Branding & Web Design:

  • Developed a modern, trustworthy visual identity.

  • Designed a responsive website optimized for conversions, with direct scheduling integration.

Monthly SEO – Tier 1 Package:

  • Content Creation: 2 keyword-optimized blog posts per month (500–700 words each).

  • Keyword Tracking: Monthly reports on rankings and progress.

  • Pinterest Backlink Strategy: 2–3 optimized pins per month to boost backlink profile.

  • Google Business Optimization: Monthly updates to hours, services, and business info, with keyword enhancements for local search.

  • Basic Site Maintenance: Plugin updates, performance checks, uptime monitoring.

  • New in 2025: Website security management and monthly analytics review with strategy adjustments.

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Project Results
 

(Jan 15, 2025 – Aug 8, 2025)
1. Organic Traffic Growth

  • Clicks: 196 (↑ 28%)

  • Impressions: 33.9K (↑ 56%)

  • Top-Performing Pages:

    • Homepage: 187 clicks (↑ 48%)

    • About Us: ↑ 200%

    • Contact Page: ↑ 100%

    • Products/Services: ↑ 100%

2. Keyword Performance

  • “Rocky Mountain Plumbing” – 50 clicks (↑ 28%)

  • “Rocky Mountain Plumbing Services” – 25 clicks (↑ 108%)

  • “Plumbers near me” – ↑ 300%

3. Google Business Profile Performance

  • Total Interactions: 323

  • Calls: 128 (steady growth from May–July before seasonal drop in Aug)

  • Website Clicks: 195 (consistent increase until July)

4. Website Engagement (August MTD)

  • Site Sessions: 53 (↑ 20%)

  • Unique Visitors: 42 (↑ 14%)

  • Clicks to Contact: ↑ 50%

  • Page Views: ↑ 35%

5. Lead Growth & Business Impact

  • The combination of website optimization, SEO, and local search improvements directly contributed to consistent inbound leads.

  • Within 6 months, the company expanded by hiring 4 additional plumbers and 2 administrative staff to meet demand.

Timeline

  • Website Launch: January 15, 2025

  • Ongoing SEO & Maintenance: February 2025 – Present

Client Testimonial
 
"We have been getting consistent leads from the website and been able to scale and grow our business within the last 6 months alone so much we have hired 4 new plumbers and 2 office admin to assist in all the work. We paired our website and SEO with a few advertising options that has shown efficient growth and support of our business goals."

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