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Plant

Case Study

Manitou E-Bike Co

Client Overview

Business Name: Manitou E-Bike Co
Industry: E-Bike Sales & Rentals
Location: Manitou Springs, CO
Services Provided by Lunar Rising:

  • Full Website Design & Development (5 pages)

  • Ongoing Monthly SEO (Tier 1 Package)

Project Goals

Manitou E-Bike Co initially partnered with us for ongoing SEO on their existing website, which had been built and edited by four different people over time. The result was a fragmented, inconsistent site that lacked strong SEO foundations.

During their slow season, we proposed a complete rebuild with the following goals:

  1. Create a cohesive, high-performing website that reflects their brand.

  2. Integrate an e-commerce shop seamlessly with their current sales platform.

  3. Increase e-bike rental bookings and sales.

  4. Improve SEO rankings for high-intent local and tourism-related keywords.

  5. Build a digital platform capable of supporting future marketing campaigns.

Work Done

We developed a 5-page, fully branded website with optimized structure and user-friendly navigation. Alongside the rebuild, we continued their Tier 1 Monthly SEO, which includes:

  • Content Creation: 2 keyword-optimized blog posts per month (500–700 words).

  • Keyword Tracking: Monthly updates on rankings and performance trends.

  • Pinterest Backlink Strategy: 2–3 optimized pins per month to build backlinks.

  • Google Business Profile Optimization: Monthly updates to hours, services, and keyword-rich descriptions.

  • Basic Site Maintenance: Plugin updates, uptime monitoring, and performance checks.

  • NEW in 2025: Website security management and monthly analytics reviews with strategy discussions.

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Project Results
 

(August 2024- August 2025)

1. Search Performance Growth

  • Clicks: 1.09K in last 3 months (↑ 74%)

  • Impressions: 24.1K in last 3 months (↑ 60%)

  • Average Position: 19.5 overall

  • Top keywords ranking between #1–#4 for high-conversion searches like:

    • “Manitou Springs bike rental” (#1.9)

    • “Ebike rental Colorado Springs” (#2.8)

    • “Ebike rentals Colorado Springs” (#3.4)

2. Website Traffic & Engagement (Last 30 Days)

  • Site Sessions: 1,770

  • Unique Visitors: 1,386

  • Clicks to Contact: ↑ 22%

  • Top Page Views: Homepage (1,570 views), All Products, Contact Us

  • Avg Pages per Session: ↑ 4%

  • Bounce Rate: 55.8% (average for tourism/e-commerce hybrid sites)

3. Lead & Sales Impact

  • January launch saw higher revenue in the first month than the first three months of the previous year combined.

  • Constant bookings throughout the busy season.

  • Significant increase in rental reservations and product inquiries.

Timeline

  • SEO Start: August 2024

  • Website Launch: January 2025

  • Ongoing SEO: February 2025 – Present

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