
Case Study
Manitou E-Bike Co
Client Overview
Business Name: Manitou E-Bike Co
Industry: E-Bike Sales & Rentals
Location: Manitou Springs, CO
Services Provided by Lunar Rising:
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Full Website Design & Development (5 pages)
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Ongoing Monthly SEO (Tier 1 Package)
Project Goals
Manitou E-Bike Co initially partnered with us for ongoing SEO on their existing website, which had been built and edited by four different people over time. The result was a fragmented, inconsistent site that lacked strong SEO foundations.
During their slow season, we proposed a complete rebuild with the following goals:
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Create a cohesive, high-performing website that reflects their brand.
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Integrate an e-commerce shop seamlessly with their current sales platform.
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Increase e-bike rental bookings and sales.
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Improve SEO rankings for high-intent local and tourism-related keywords.
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Build a digital platform capable of supporting future marketing campaigns.
Work Done
We developed a 5-page, fully branded website with optimized structure and user-friendly navigation. Alongside the rebuild, we continued their Tier 1 Monthly SEO, which includes:
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Content Creation: 2 keyword-optimized blog posts per month (500–700 words).
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Keyword Tracking: Monthly updates on rankings and performance trends.
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Pinterest Backlink Strategy: 2–3 optimized pins per month to build backlinks.
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Google Business Profile Optimization: Monthly updates to hours, services, and keyword-rich descriptions.
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Basic Site Maintenance: Plugin updates, uptime monitoring, and performance checks.
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NEW in 2025: Website security management and monthly analytics reviews with strategy discussions.






Project Results
(August 2024- August 2025)
1. Search Performance Growth
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Clicks: 1.09K in last 3 months (↑ 74%)
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Impressions: 24.1K in last 3 months (↑ 60%)
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Average Position: 19.5 overall
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Top keywords ranking between #1–#4 for high-conversion searches like:
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“Manitou Springs bike rental” (#1.9)
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“Ebike rental Colorado Springs” (#2.8)
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“Ebike rentals Colorado Springs” (#3.4)
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2. Website Traffic & Engagement (Last 30 Days)
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Site Sessions: 1,770
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Unique Visitors: 1,386
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Clicks to Contact: ↑ 22%
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Top Page Views: Homepage (1,570 views), All Products, Contact Us
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Avg Pages per Session: ↑ 4%
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Bounce Rate: 55.8% (average for tourism/e-commerce hybrid sites)
3. Lead & Sales Impact
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January launch saw higher revenue in the first month than the first three months of the previous year combined.
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Constant bookings throughout the busy season.
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Significant increase in rental reservations and product inquiries.
Timeline
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SEO Start: August 2024
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Website Launch: January 2025
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Ongoing SEO: February 2025 – Present